First Page Google Domination: Case Study
by Adam Campos
Results like this remind me of the days Over The Top was just an SEO company striving to rank client keywords on the first page of Google. That was roughly six years ago.
SEO still plays a role in OTT’s overall marketing approach, but since the old days we’ve added social media, paid advertisement, content publising, email marketing, call tracking, offers, technology and more.
Rank tracking is no longer something OTT focuses on because today there are too many variables out of our control. Rank reports are now just another tool we can refer to when troubleshooting our new and improved metric …Return On Investment (ROI).