The Big Apple was the site of this year’s Yext convention, Onward17. Attending on behalf of Over The Top Marketing were chief operating officer Neil Sinay, chief executive officer Chad Meisinger, and Jason Brown. Jason, our SEO Guru Excelsior — his description, not ours (but we’re inclined to believe him) — anchored our activities at […]

Whew, that’s out of the way. Over The Top Marketing successfully broadcast live its first episode in which we share with our franchisee partners what’s taking place in the digital marketing landscape and how we’re leveraging that for the benefit of our clients at The Joint Chiropractic. “I appreciate everyone who joined us for this […]

Over The Top is proud to announce  the newest iteration of the Incoming Call Notifier (ICN) for clients that subscribe to this service. The newest version replaces the old, Windows application that used to install into your system tray for a much easier to manage and update version built directly into the Advantage application. The […]

A painting hangs behind James Sunderland’s desk featuring a collection of menswear on a clothesline. At one side is the leather jumpsuit of Evel Knievel, on the other is the overcoat of Wyatt Earp. In between is a pop culture collection befitting the renaissance nature of the man who sits below the piece of art. […]

Over The Top Marketing does everything it can to get relevant eyeballs on your site. One feature it provides to get the most out of a URL is to create unique blogs that help drive traffic and raise the profile of the site in a Google search. What follows is an example of a blog […]

Introduction Even today, link building is still important for local businesses wanting to rank well in search engines such as Google, Google Maps and the Google Local Pack. But before you go out and hire a link building company know this: The most valuable local links directing people to your website will most likely come from […]

It’s Friday morning and a Windows 10 update has overtaken Angie Province’s laptop. She’s going to be down for a couple of hours. Yet, rather than cursing Bill Gates—OK, maybe there was a little cursing—she did her computer work on her cell phone. When clients call Over The Top Marketing, or when they need advisement, […]

Welcome to the first edition of our newsletter. Our purpose is to keep clients up-to-date on what’s happening at Over The Top Marketing and in the marketplace. Take an under the hood look at the team delivering results for businesses, review powerful case studies and read local marketing tips and advice that make a difference […]

Results like this (see image below) remind me of the days when Over The Top was just an SEO company striving to rank client keywords on the first page of Google. That was roughly six years ago. SEO still plays a role in OTT’s overall marketing approach, but since the old days we’ve added social […]

Do you hate or love Yelp? If mentioning the most popular Internet review website makes your teeth grind, your heart beat faster and your body tense, it’s probably because you own a local business. How do I know this? Because I’m a small business owner who has had to answer to the brutally insensitive feedback […]

In the ever-changing world of SEO there has been another update. In early August, 2015 (about Aug. 6), Google updated its results page structure and user experience for localized queries. Here is a breakdown of changes we have observed and our take on new focus areas. For the search query “Dentist Lake Forest,” Google provided the […]