Link Building Guide For Local Businesses

Introduction Even today, link building is still important for local businesses wanting to rank well in search engines such as Google, Google Maps and the Google Local Pack. But before you go out and hire a link building company know this: The most valuable local links directing people to your website will most likely come from […]

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A Client Success Story: Achieving First Page Domination on Google

Results like this (see image below) remind me of the days when Over The Top was just an SEO company striving to rank client keywords on the first page of Google. That was roughly six years ago. SEO still plays a role in OTT’s overall marketing approach, but since the old days we’ve added social […]

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How To Respond To Bad Yelp Reviews

Do you hate or love Yelp? If mentioning the most popular Internet review website makes your teeth grind, your heart beat faster and your body tense, it’s probably because you own a local business. How do I know this? Because I’m a small business owner who has had to answer to the brutally insensitive feedback […]

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